Guangzhou Mountainwood New Material Technology Co., Ltd (formerly Guangzhou Mountainwood Garment Accessories Co., Ltd )

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Save the Earth: Check Those Labels on Your Clothes (1)


WHAT¡¯S on the back of that shirt you¡¯re wearing?
It used to matter a lot what the label on one¡¯s garment says. For fashion-conscious folk, such tags are more than just a commercial brand. It was a statement of one¡¯s place in the social and fashion ladder, a hint of how big one¡¯s bank account is, how high the style quotient and education level, how far back the family pedigree goes, and so on. So much information gleaned from such a tiny scrap of cloth.
These days, it still does matter what your clothing label says. But no longer as a way of determining or judging one¡¯s social and economic bracket.
Labels, of late, bespeak political correctness, social responsibility and yes, level of environmental awareness and concern. Aside from the required information on the garment ¨C manufacturer¡¯s name, washing instructions, size, etc. ¨C the concept of sustainable fashion and political correctness has introduced a slew of initially unfamiliar terms like ¡°organic cotton,¡± ¡°fair trade denim¡± and ¡°PET (polyethylene terephthalate),¡± leaving even the most fashion savvy among us downright confused.
One may ask, for instance, how one white cotton shirt can differ from another made of ¡°organic cotton.¡± Or how a particular pair of pants, more than another, helps promote fair trade, encourages good labor practices and empowers a rural community.
These days, one can now measure the social and environmental impact of the clothes we wear in much the same way that we check the nutritional content of the cereal bar or bag of chips we buy: Simply, check the label.
So what does the label on your shirt or dress say? Let¡¯s run through those unfamiliar terms and demystify them. Do they really affect our health, wealth and well-being, and that of the earth? What exactly is green couture?
¡°Fair trade clothing¡± is stamped on garments, as well as other goods whose producers receive fair prices for their products. Which means better wages for workers and greater improvement in their communities.
¡°Organic cotton¡± indicates that the cotton used in the fabric was biologically produced with low-impact dye. This means the entire purifying and spinning process was water-based and did not result in pollution.
¡°Organically grown cotton¡± is used specifically to mean that the cultivation of the cotton plant did not involve conventional chemical fertilizers, but rather made use of beneficial insects and biological and cultural practices to control pests and build strong soil. This is important to note as research has shown that it takes about 1/3 lb. of pesticides and fertilizers to produce enough cotton to make just one t-shirt.
¡°Natural fibers¡± such as jute, kenaf, linen, ramie, wool, Alpaca, silk, and hemp typically require less pesticide and chemical use than conventionally grown cotton. Hemp is a particularly good choice of natural fiber from an environmental standpoint because hemp ¡°grows like a weed.¡± It also produces strong fibers, has antibacterial and antifungal properties, grows quickly, enriches the soil, and doesn¡¯t require fertilizers, pesticides or much water to grow ¨C an ideal alternative for limiting both greenhouse gases and toxic chemicals.

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